HBO is back in the Manny Pacquiao business.
The premium network, which has led the way in airing big pay-per-view boxing events during the last decade, will produce and distribute Pacquiao's third fight against Juan Manuel Marquez on Nov. 12 at the MGM Grand in Las Vegas.
HBO lost the rights to Pacquiao's last fight against Shane Mosley last May to Showtime, and the devastating loss of the biggest attraction in the sport was one of the main factors in HBO President Ross Greenburg stepping down last month.
Top Rank chairman Bob Arum and president Todd duBoef engineered the deal with HBO, even though Showtime's Pacquiao-Mosley telecast drew nearly 1.4 million pay-per-view buys. Showtime used its parent company, CBS, to help promote that fight.
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HBO will use parent company Time-Warner's many platforms to help promote this fight, including TBS, TNT and CNN.
"In boxing we talk about great fighters coming back after a loss. Well, HBO came back just like a great fighter," duBoef told ESPN.com. "They came back from being on the canvas. They made their adjustments and came back and won the fight. You have to give them a lot of credit."
Said HBO spokesman Ray Stallone: "We're thrilled that Manny Pacquiao's Nov. 12 fight with Juan Manuel Marquez will be presented by HBO Pay-Per-View. We look forward to working with Top Rank on this special event."
This is the third fight in the Pacquiao-Marquez trilogy, with the first in 2004 ending in a draw, and Pacquiao, who has won titles in a record eight weight divisions, winning the second four years later in a controversial split decision.
This fight will be for Pacquiao's WBO welterweight title and will be fought at a catchweight of 144 pounds. Pacquiao is 53-2-2 with 38 KOs, while Marquez who has won three in a row since losing to Floyd Mayweather in 2009 coming in with a record of 53-5-1 with 39 KOs.
HBO will also televise this fall's other blockbuster pay-per-view event from the MGM Grand — undefeated Floyd Mayweather (41-0, 25 KOs) vs. Victor Ortiz (29-2-2, 22 KOs) on Sept. 17.
Source: usatoday.com
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