Manchester Evening News
SOME measure of the potential customer base available to “brand” Ricky Hatton was the record breaking 55,000-strong crowd who turned up to see his fight against Juan Lazcano at the City Of Manchester stadium last year.
That’s an awful lot of beanie hats, boxer shorts and after-dinner speaking tickets just waiting to be sold.
But the Hyde hitman isn’t satisfied with the usual endorsements and t-shirt sales.
He’s well aware of his potential as a businessman as well as boxer and agreed to talk me through his heavy weight plans for Hatton Inc.
At the time of the interview, the fighter hadn’t made up his mind about whether he would return to the ring – responding to recent reports, he says that he won’t decide what to do until after Christmas.
But he is clear of his motives for building a business career, and those motives might provide some reassurance for the fans who were concerned about seeing him hit the deck during his ill-fated fight against Manny Pacquiao at the MGM Grand in Las Vegas in May.
“I have made my mark in boxing and I have been very fortunate to gain a good following: due to my popularity I have started to make a business of it.
“Although I’ve not made my mind up about whether to continue fighting, after becoming a champion, the next thing to do would be to make a champion and to give them some of the success that I have enjoyed.”
The Hatton empire so far comprises Hatton Promotions, where he is billed as Richard Hatton, and has several British and Commonwealth champions fighting under his banner. Prospects include Hatton’s younger brother Matthew and Scott Quigg.
And what will be just as refreshing as a canvas drenching with a bucket of water will be the terms that Hatton promises to offer his fighters.
“The job they’ve done has made me sure that I can go into promoting and make a good job of it,” he says. “I’ve worked with lots of promoters over the years and I’ve learned a lot of good things and a lot bad.
“When people fight for titles, promoters have generally taken the majority of the money.
“I’m a firm believer that the fighters should make the most money. I want to make a bit of money from promoting, that’s why I've gone into it. But I’m happy making a little bit and letting the boxer have the majority.
“I’ve already made my money through boxing so I’m happy having a smaller piece of the pie. That’s what will set me apart from other promoters. I’m not just a promoter. I don’t just sign the cheques for them. I really do think the world of every single fighter I sign.”
Another muscular arm of the company is Hatton Health and Fitness - “the best boxing gym in the country” - which also provides the headquarters for Hatton Promotions.
The “Hatton company” invested £2.5m to fit-out the Hyde health and fitness club, which has been opened five months now and has in the region of 900 members.
“I’d like it to expand into a chain one day,” Hatton adds. “A lot of people think it’s just a boxing gym, but it isn’t. It’s a proper health and fitness gym.”
Hatton also has his own clothing range now and has just completed a deal which will see a new casual range sold in David Whelan’s DW Sports stores.
“I was sponsored by certain different companies over the years and I just felt that with my popularity, it was something I could do myself.
“I would just have different tracksuits done and t-shirts done just for the immediate camp – the team – and I was inundated with requests from every man and his dog saying: ‘where can I get a tracksuit from?’, ‘where can I get a t-shirt from?’.
“I always wear them daft sun hats like a typical chav Mancunian and people would say: ‘Where can I get them hats Ricky?’.
“There were that many people asking me to do it that I brought my own range out – from boxing equipment, to training gear and then there’s a new casual range soon coming out which people can just wear to the pub.
“To be associated with somebody like David Whelan is really good, but he’s seen the quality of the gear.
“I had a bit of input into the design of the boxing gear but I wouldn’t say that I’m a fashion icon, so when it came to the design, I thought I’d get the experts in.”
He also has his own TV channel now – www.hattonboxing.tv – so that fans can go online and find out all about what Hatton has been up to.
Hatton has typically high ambitions for the channel too.
“I don’t want it just to be about Ricky Hatton or Hatton’s fighters,” he says. “I want it to be so that you can click on and find out about any boxer. It’s a channel for people who are interested in boxing.
“The good thing about it being on the internet is that you can watch the fights live and you can watch them anywhere in the world. Oscar De La Hoya and Eddie Chambers from Golden Boy regularly tune into my shows from Los Angeles.”
Eventually, he’d like to set up a pay TV service so that people can subscribe to big fights live on his channel.
“All the wheels are in motion for me to be the best promoter in the world,” Hatton says.
In many ways, brand Hatton looks like any other modern marketing company.
Not only does he have the reputation to attract new talent and then promote their fights, he’s in a position to produce and sell the merchandise and to screen scraps on his TV station.
Hatton is quick to emphasise that it’s a not one-man show - he’s got a crew of experienced deal-makers in his corner.
He name checks his chief executive and chairman Gareth Williams, his accountant is David Evans, his PR man Paul Speak, and, of course, his dad, Ray.
“I’ve got a great team behind me,” he explains.
“It’s not just Ricky Hatton. Over the years, because of the size of the fights, me and my personal team have had to sit down and negotiate with Sky and HBO and Golden Boy and Bob Arum and different promoters like that and they’ve done more than hold their own.
“We’re not exactly wet behind the ears. We’ve learned a lot as we’ve gone along.
“And even though the boxing is where my expertise will come into it, I’ve had a lot of fights, I’ve dealt with a lot of promoters.
“I know an awful lot about the game outside the ring – it’s had to be that way.
“I’m very excited because when the time comes that I do hang up my gloves, I’ll still be involved in the game: bringing on my friends and giving them as much happiness as I’ve gained.
“With me still keeping in boxing, and still having my fighters and my business interests, I’ll also be less likely to make one of those daft come-backs like boxers do.
“I don’t really want to go out like I went out against Manny Pacquiao, but I’m not such an idiot to make a comeback when I know I’m past it. When I do retire, it will be because I’ve seen better days and I’m past it. I don’t think I’m past it yet – I’m only 31. And I’ll make up my mind all in good time.”
As for the killer punch, how much does Ricky think Brand Hatton is worth?
Ducking and diving like a true champ, Ricky is reticent: “I don’t really want to discuss that. But if I didn’t think it could be very successful and make considerable money for me, I wouldn’t bother in the first place.
“But I’ve been very very fortunate with the success I’ve had in the ring and the way that my parents brought me up to keep my feet on the ground and not be one of these fighters who shoots his mouth off. That means I’ve been able to build the fanbase that I’ve got.
“Hopefully, Ricky Hatton fans will always be Ricky Hatton fans and they’ll follow me not only in the ring, but with the promoting as well.”
Source:
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