TECATE HELPS SPREAD FERVOR AMONG HISPANICS FOR PACQUIAO VS. CLOTTEY WITH MARKETING PROGRAM
Mexican Cerveza Supports Boxing as Lead Sponsor of First Fight in New Dallas Cowboys Stadium
MONTERREY, N.L. MEXICO (Feb. 24, 2010) – Tecate, cerveza con carácter, demonstrates its commitment to boxing through a regional marketing campaign designed to create buzz and bring adult boxing aficionados closer to the March 13encounter between Filipino WBO Welterweight Champion Manny “Pacman” Pacquiao (50-3, 38 KO’s) and the hard-punching former title holder from Ghana, Joshua Clottey (35-3, 20 KO’s). The event will be broadcast live on HBO Pay-Per-View from the new Dallas Cowboys Stadium in Arlington, Texas, beginning at 9p.m. ET/6p.m. PT.
“Once again, we’re thrilled to do our part in ensuring that as many fans as possible can be witness to the excitement of boxing,” said Daniel Cuellar, sponsorship and media director for Tecate in Mexico. “Pacquiao vs. Clottey is more than just a fight, it’s an event; not only because of the anticipation surrounding the match, but because both fighters will showcase their talent, passion, and boldness at this state-of-the-art stadium. We are confident that the various elements of our program will engage adult fans and help to create a true boxing experience for them in the weeks leading up to the event and during the fight itself.”
To give fans at home an opportunity to be a part of the boxing experience, Tecate and Top Rank are offering a $20 mail-in rebate coupon for the HBO PPV event with the purchase of a 12-pack or larger of Tecate or Tecate Light. This offer will be valid in select states across the country, where legal.
As part of its support of “The Event,” Tecate’s multi-tiered program will be visible in more than 8,000 grocery and convenience stores with promotional materials featuring images of Pacquiao and Clottey, as well as fight details. Additionally, the cerveza brand will tailor its radio spots two weeks leading up to the event to help spread enthusiasm among Hispanic adults for the World Welterweight Championship bout.
Source: blog.thesweetscience.com
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