Courtesy of Art Garcia, MannyPacquiao.Ph
Psychologists refer to it as a form of cognitive dissonance.
They call it “buyer’s remorse” and I am thinking that, when Floyd Mayweather inks his bout contract for Manny Pacquiao, it will hit him like a ton of bricks.
Maybe, Floyd will think, I should have waited for Sugar Shane Mosley, so much older than Pacman, after he beats upstart Andre Berto.
Or maybe, Mayweather may ponder, I should have looked for easier opponents such as Tiny Tot Juan Manuel Marquez. Maybe I should always be a welterweight fighting puffed up lightweights.
Here’s how Wisegeek.com describes buyer’s remorse:
Buyer's remorse takes many different forms, most of them typified by a high level of anxiety, usually about having made the wrong decision. Sometimes buyer's remorse strikes when a person makes a purchase they may not have actually had the money or credit for, and after buying it they begin to realize that they were living well outside of their means, and worry begins to grow over the consequences. This is especially true of purchases such as buying a new home, which is one of the most common triggers for buyer's remorse, due in no small part to the huge amounts of money usually involved.
Buyer's remorse may also focus on the worry that a purchase was made at the wrong time, and that by waiting a better deal could be had. This type of buyer's remorse is especially common in the technology sector, and in automobiles, where new generations of products are released regularly. A person might make a purchase and then immediately begin wishing they had waited for the next generation to come out, as their product will soon be outdated. This type of buyer's remorse is largely unfounded, since the same case can be made at any point in time, as new generations are constantly being rolled out. It is especially prevalent when a new generation of a product is immediately released, however, leading the buyer to wish they had waited a week or two before committing to a purchase.
Buyer's remorse may also express itself as extreme guilt over the buying act itself. Especially with people who may have a problem with over-consumption, after making a purchase they may begin to feel regret for having once again succumbed to an addiction. This may also manifest as a concern for how others will view their purchases, especially if they may easily be viewed as frivolous or in bad judgment.
Psychologically, buyer's remorse makes perfect sense. A consumer switches from one state to another when making a purchase, where the state before they've made the purchase has enormous positive influence, and the purchase afterward loses a great deal of that. Before making a purchase, a buyer is faced with a great deal of choices, giving them a sense of agency and power in the world. They have money or credit to spend, and get to exert their dominance over the marketplace by placing their purchasing power.
(mlcmarley@aol.com)
Source: examiner.com
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